How do I get a shortcut link on LinkedIn? No miracle, personalization is the key to a good conversion rate in a prospecting approach. Worries, personalization doesn’t work well at scale. And putting the first name in a text message doesn’t fool anyone. 😅 Today, I present you how to customize a link on LinkedIn. It is a technique to use when you send in your automated messages or even customize your landing page.
Uclic.co – customize your links on LinkedIn
Uclic.co is a recent tool that allows you to customize your links, preview shortcuts and landing pages very easily in your prospecting approaches whether by email, LinkedIn or other channel.
The interest is obviously to reinforce the impression for your prospect that the message is addressed to him personally and thus increase the chances that he will answer you.
As in the beginning of cold emailing, when personalizing by first name was a competitive advantage, Uclic.co offers you to find this advantage!
Step 1: Create an account on Uclic.co
Nothing special in this step: we are going to start the free trial on Uclic.
It offers you 100 credits, so 100 short URL customizations. Beyond that, you’ll have to pay… But rest assured: for $10 per month, you can customize up to 2,000 links. Just what you need to prospect 5/7 with ProspectIn every month 😉
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Step 2 : Create your personalized visual
The platform already offers some visuals, but it’s very limited (they’ve just launched it must be said). I advise you to create your own.
On this side, not too much advice to give. I don’t really have any hindsight on the use of the tool yet. Personally I use it for two purposes:
To thank the people who took a ProspectIn subscription,
Chasing developers on LinkedIn,
In the first case, I made a white visual with the logo at the bottom right. I added the text afterwards with the tool but you can do it from scratch. You’ll just have to add the variables from Uclic.
In the second case, I played on the well known recruitment campaign for the army.
Step 3: Create your own custom shortcut link
Follow these simple steps to generate an optimized link:
- Click on “Generator” once connected.
- Upload your visual.
- Choose the title of your link.
- Add a link to which you want to redirect (web page, to documents, etc. in the target of the link).
- Choose what you want to display on your image next to your content.
- Click on “Generate Link”.
- Copy the web link.
This is the text that will be displayed in addition to the visual preview. If you plan to use ProspectIn, you can customize with {{firstname}} for the first name and {{lastname}} for the last name.
You can play around with HTML a little. Don’t panic!
I advise you to keep the basic proposal in terms of hierarchy: the first name in large and the slogan in smaller. You can play with the filters to change the typeface, colors and location of the text on the image.
The image will show you “John Doe”. This is normal, this name will be replaced later with that of your prospect.
You get a complete web address. Be careful, it must have the variables you use in it (f={{firstname}} and/or l={{lastname}}). A small piece of HTML code.
Step 4: Create your ProspectIn campaign with your personalized link
Here we are!
All you have to do is write your message or your name and integrate the URL link as in the picture.
The variable in the link will be replaced by the first or last name automatically and you will get a rendering similar to this one.
I would like to point out that I’m not too artistic and I don’t know much about design tools. I hope you will be able to create a better visual than me.
Also note: if you add the shortened URL in the note, the preview will only be visible once the person has accepted you and the message will appear in his or her mailbox.
Feel free to test different visuals and different catchphrases.
Conclusion to get a shortcut link on LinkedIn
A simple, effective and inexpensive technique to add a little extra touch to your messages and stand out. Obviously, we are not talking about an ultra-customized approach. But don’t forget that your prospects are often very solicited: this kind of little touches can help you significantly increase your sales.
I presented the use of ProspectIn today, but the tool can also be easily integrated with cold emailing.
Finally, the team that launched this project allows for other upcoming advances, such as customizations with the prospect’s logo… We will keep you informed.
In the meantime, you now know how to
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